EMPOWERING STUDENTS ON & OFF THE BALL

Lenise Williams is an NIL (Name, Image and Likeness) advisor and educator who works with qualifying high school and college athletes. She also acts as a trusted brand strategist—helping them turn their name into income through long-term brand development, business and non profit formation and ensuring brands are legally protected. Before entering the NIL space, she spent years as a consultant guiding entrepreneurs on how to build, grow, and as an IP lawyer how to legally protect their brands. She is the author of A 31-Day Guide to Building a Personal Brand (Editions I and II), a widely-used resource among countless entrepreneurs. Lenise also built a successful leather goods business, which gained national visibility after she strategically navigated & leveraged athlete partnerships.

As the mother of two athletes, she spent years on the sidelines and in the stands, giving her a deeply personal understanding of what families face in today’s evolving sports landscape. Her mission is to offer clarity, strategy, and protection—so every athlete is empowered to build a legacy on and off the ball. NIL has changed the game—and it’s no longer just about talent. It’s time to learn how to play.

We help qualifying high school and college athletes build profitable brands.

  • BRAND STRATEGY

    Talent may get student-athletes on the field, but a brand gets them paid. Our brand strategy services help athletes build a long-term legacy—not just hype. Whether it's launching a business, creating a nonprofit, developing merchandise, or planning camps, we work with student-athletes to define the right fit and structure for their personal brand. Too many athletes wait until it's too late to build beyond the game. We help you start now—with intention.

  • SOCIAL MEDIA

    If student-athletes do not control their narrative online, they’re leaving money on the table. In today’s NIL era, a strong and strategic social media presence isn’t optional—it’s an athlete’s resume fr brand deals. We help athletes create curated, consistent content that connects with followers and catches the attention of brands. Let’s face it- followers and engagement matters! Highlight reels alone won’t land deals. A recognizable, engaged brand identity will.

  • NIL/ LEGAL CONSULTING

    You don’t know what you don’t know—and that can cost you. Our team offers expert consulting on the legal side of student-athlete brands: trademarks, copyrights, business formation, nonprofit structuring, and contract review. This isn’t about signing papers blindly—it’s about protecting your name, your image, and your income. We advise families and athletes so they can navigate NIL with confidence and clarity.