Talent may get student-athletes on the field, but a brand gets them paid. Our brand strategy services help athletes build a long-term legacy—not just hype. Whether it's launching a business, creating a nonprofit, developing merchandise, or planning camps, we work with student-athletes to define the right fit and structure for their personal brand. Too many athletes wait until it's too late to build beyond the game. We help you start now—with intention.

If student-athletes do not control their narrative online, they’re leaving money on the table. In today’s NIL era, a strong and strategic social media presence isn’t optional—it’s an athlete’s resume fr brand deals. We help athletes create curated, consistent content that connects with followers and catches the attention of brands. Let’s face it- followers and engagement matters! Highlight reels alone won’t land deals. A recognizable, engaged brand identity will.

You don’t know what you don’t know—and that can cost you. Our team offers expert consulting on Name, Image and Likeness (NIL) and endorsement opportunities tThis isn’t about signing papers blindly—it’s about protecting your name, your image, and your income. We advise families and athletes so they can navigate NIL with confidence and clarity.

We reach out to brands and work to secure the best deals specific to the individual athlete.

NIL Collectives are powerful- but only when student-athletes understand what they’re signing. Our team provides expert review and negotiation of NIL Collective Agreements/ Revenue Share Agreements to protect athletes’ value and long-term opportunities.

We flag red-zone clauses and negotiate terms that align with the athletes career goals- whether they are entering college, transferring or renewing with a collective. Athletes and their families gain clarity, confidence, and peace of mind knowing their income, obligations, and eligibility are fully protected.