They’re doing the work. But without a brand, they won’t get the money.

NIL isn’t just for 5-star recruits anymore.
Today, companies are looking for marketable athletes—not just the most talented ones.

Who It’s For:

  • Parents and coaches supporting an athlete’s journey

  • Athletes of all sports and follower sizes

  • Anyone ready to DIY their NIL brand, deals, and income

Let’s be real: talent opens doors, but branding is what gets athletes paid. The athletes that get paid aren’t always the best athletes- they’re the best branded.

Learn How to Get Brand Ready in 90 Days or Less!

Today’s top student-athletes aren’t just focused on the game—they’re building brands, signing deals, and earning real money through their Name, Image, and Likeness (NIL). But for most families, navigating this new world is confusing and overwhelming. You’re probably asking: Where do we start? Who do we pitch to? Do we need an agent?

The NIL Profit Toolkit answers all of that—and more.

This all-in-one, beginner-friendly bundle gives student-athletes and their families the tools to confidently start building a personal brand, pitching to companies, and locking in real NIL deals—without waiting on recruiters, agents, or luck. You’ll get a clear roadmap, pitch templates, a customizable media kit, and a vetted list of 75 NIL-friendly brands ready to work with athletes at every level.

Whether your athlete has 3,000 followers or 30,000, this toolkit is your fast track to turning hustle into income. No fluff. No guesswork. Just a proven playbook to help families support their athletes in building a brand, securing partnerships, and turning potential into profit.

Because if others are getting paid… why not your kid?

You’re Journey to Getting NIL Brand Deals Starts HERE!

$398 VALUE FOR $37

What’s Inside the Toolkit:

Your Fast-Track to Personal Branding, NIL Deals and Real Money

Build the brand. Grow the followers. Pitch to brands.

That’s the blueprint—and this toolkit gives you everything you need to execute it step by step. Most NIL agents and agencies aren’t building athletes from the ground up. They want to work with players who already have over 10K followers, strong engagement, and an established brand—*because the hard part is already done*. Then they take a percentage of every deal. But what if you could skip the gatekeepers and keep 100% of the profits? The NIL Profit Toolkit was created for student-athletes and families who are ready to take control. It shows you exactly how to create a personal brand that attracts deals, grow your audience with the right kind of content, and professionally pitch to 75+ brands already working with athletes. If your child is serious about playing at the next level—or just making real money from their name, image, and likeness—this isn’t optional. It’s necessary.

About the creator: Lenise Williams

Lenise Williams is an athlete brand manager and NIL (Name, Image and Likeness) advisor and who works with qualifying high school and college athletes. She helps athletes turn their name into income through long-term brand development and strategy.

Before entering the NIL space, she spent years as a consultant guiding entrepreneurs on how to build, grow. She was a sought after speaker- speaking on personal branding to Fortune 500 Companies like Home Depot and conferences such as the United Nations Conference in Marrakech, Morocco. For years she also worked as an IP lawyer guiding entrepreneurs on legally protecting their brands. She is the author of A 31-Day Guide to Building a Personal Brand (Editions I and II), a widely-used resource among countless entrepreneurs. Lenise also built a successful leather goods business, which gained national visibility after she strategically navigated & leveraged athlete partnerships.

As the mother of two athletes, she spent years on the sidelines and in the stands, giving her a deeply personal understanding of what families face in today’s evolving sports landscape. Her mission is to offer clarity, strategy, and protection—so every athlete is empowered to build a legacy on and off the ball. NIL has changed the game—and it’s no longer just about talent. It’s time to learn how to play.