Tired of watching other athletes get deals?

The NIL Playbook Boot Camp is a 4-week, hands-on group coaching program for student-athletes and/or their families who are ready to stop winging it — and start winning in the new world of Name, Image, and Likeness.

No more guessing what to post.
No more missing out on deals.
No more waiting to be discovered.

This program teaches exactly how to brand yourself, pitch brands, and build long-term NIL success — even with a small following.

Led by Lenise Williams — best-selling author, global speaker, and brand strategist — this boot camp is packed with real-world strategy that works.

Week 1, June 11: Building a Personal Brand on Social Media

How to define your brand identity
What to post (and what NOT to)
Hands-on DIY video & photo tips: lighting, angles, editing with your phone
Using content to create a standout digital presence

Week 2, June 18: Social Media Part 2

Making money with small followings — how to start NOW
NIL-friendly affiliate programs and passive income options
What to do and how to effectively collaborate

Week 3, June 25: NIL Legal Game Plan (Without the Legal Headache)

Understanding contracts, collectives & school compliance
Common NIL mistakes that can cost you eligibility
Red flags in brand offers
Protecting your content, brand, and future

Week 4, July 2: Pitch Like a Pro

How to write a cold pitch brands will actually respond to
What makes your IG page “sponsorship ready”
DM and email scripts for outreach
How to follow up without feeling annoying

NIL ELITE $397

NIL Elite is the upgraded experience for student-athletes and families who want personalized coaching, done-for-you materials, and insider-level preparation to land sponsorships, partnerships, and brand growth — faster.

Everything in the $197 Boot Camp — PLUS:

1-on-1 Strategy Call with Lenise

Get personalized feedback and a custom NIL roadmap tailored to your goals, sport, and brand.

Instagram & NIL Brand Audit

Receive a full review of your social media page and brand presence — with specific tips to improve sponsorship appeal and engagement.

Done-For-You NIL Pitch Script

Plug-and-play DM and email scripts you can customize in minutes — no more overthinking what to say to brands.

Editable NIL Media Kit Template

A professionally designed Canva template to showcase the athlete’s story, stats, and value — ready to send to sponsors, collectives, and agencies.

Personalized NIL Content Calendar (30 Days)

Pre-built monthly calendar with content ideas and prompts for Reels, Stories, and carousel posts — designed to build consistency and grow a brand-ready page.

Brand Deal & Pitch Tracker

Custom Google Sheet or Notion template to track brand outreach, deal status, deadlines, and payment info — so nothing falls through the cracks.

NIL Contract & Legal Template Bundle

Includes a basic NIL agreement, parental consent form (for minors), collaboration outline, and deal terms checklist to help families protect their athlete and navigate offers confidently.

Private Group Chat Access for 30 Days

Voice and text access for continued support, accountability, and answers between weekly group sessions.