Image 1 of 1
Student Athlete's Social Media Playbook
If You’re a Student-Athlete, You’re Already Competing — But Are You Being Seen and Being Set Up To Be PAID for your Name, Image and Likeness?
Talent gets you noticed on the field.
But in today’s world, visibility gets you opportunities.
Coaches, recruiters, and brand partners aren’t just watching the game — they’re watching your social media. And if your online presence doesn’t reflect the same power, discipline, and potential you show in your sport, you’re leaving life-changing opportunities on the table.
That’s why I created The Athlete’s Social Media Playbook — the ultimate digital guide for student-athletes who are ready to stand out online, attract brand deals, and turn their platform into profit.
What You’ll Learn Inside
This isn’t another “how to post on Instagram” guide.
This is a blueprint built from real strategy, brand psychology, and NIL business insight — designed to help you grow, engage, and monetize your digital presence with intention.
Here’s what’s inside:
How to Build a Brand That Works Like a Magnet
You’ll learn how to create a profile that instantly grabs attention — from your bio and profile photo to your highlights and captions.
Think of it as your digital scouting report: polished, powerful, and professional.
Master the Algorithm — No Guesswork
Understand exactly how social media platforms decide who gets seen.
You’ll learn the new rules of reach — watch time, saves, and engagement — and how to create content that keeps your videos in front of the right people (coaches, recruiters, and brands).
LIMITED TIME BONUS: The Hook System: How to Stop the Scroll Every Time
You’ll get my exclusive Hook Playbook, with 50+ pre-written scroll-stopping hooks tested to increase watch time, views, and engagement.
Each hook is broken down into:
Text Hook (on-screen caption example)
Visual Hook (what to film first)
Audio Hook (sounds or music that boost retention)
Whether you’re posting highlights, training clips, or motivational videos — you’ll know exactly how to open strong and hold attention.
Create Professional Content Using Just Your Phone
No expensive camera gear or editing team needed.
You’ll learn how to use your iPhone or Android like a pro — from lighting, framing, and exposure settings to editing apps that make your content look brand-ready in minutes.
Learn What Really Drives NIL Deals
Understand the business side of branding — why brands care more about engagement than follower count, how to price your content, and how smaller partnerships can lead to bigger opportunities.
Even with under 10K followers, you can start landing brand deals that build credibility and momentum.
Step-by-Step Growth Systems
I’ll walk you through the 70-20-10 content strategy, the 2-second rule, and the exact storytelling frameworks that turn basic posts into viral moments.
No fluff. Just real, actionable systems that work.
This Playbook Is Perfect For:
✅ Athletes looking to turn their social media into a business through NIL deals, merch, and partnerships.
✅ Parents who want to help their athlete get exposure without paying for expensive marketing services.
✅ Coaches who want their players to build credibility online.
✅ High school and college athletes who want to stand out in recruiting.
Why This Playbook Works
Because it’s built from real results.
As the founder of Sideline Counsel, I’ve helped athletes secure brand partnerships, grow their audiences by tens of thousands, and turn their platforms into opportunities — all by mastering the art of storytelling, strategy, and visibility.
This playbook combines everything I’ve learned from managing athlete brands, studying social media algorithms, and building profitable digital businesses — simplified for athletes and families who want results without confusion.
You Don’t Need to Go Viral. You Need to Be Valuable.
The Athlete’s Social Media Playbook teaches you how to position yourself as that athlete — the one coaches remember, brands trust, and fans rally behind.
Once you apply these strategies, you won’t just look like an athlete online.
You’ll look like a brand.
What You’ll Get
18 detailed chapters with step-by-step guidance
50+ scroll-stopping hooks and examples
Real visual notes and templates for framing, lighting, and storytelling
Bonus “Hook Playbook” for Reels, TikToks, and Shorts
Printable workbook pages to track growth and engagement
If You’re a Student-Athlete, You’re Already Competing — But Are You Being Seen and Being Set Up To Be PAID for your Name, Image and Likeness?
Talent gets you noticed on the field.
But in today’s world, visibility gets you opportunities.
Coaches, recruiters, and brand partners aren’t just watching the game — they’re watching your social media. And if your online presence doesn’t reflect the same power, discipline, and potential you show in your sport, you’re leaving life-changing opportunities on the table.
That’s why I created The Athlete’s Social Media Playbook — the ultimate digital guide for student-athletes who are ready to stand out online, attract brand deals, and turn their platform into profit.
What You’ll Learn Inside
This isn’t another “how to post on Instagram” guide.
This is a blueprint built from real strategy, brand psychology, and NIL business insight — designed to help you grow, engage, and monetize your digital presence with intention.
Here’s what’s inside:
How to Build a Brand That Works Like a Magnet
You’ll learn how to create a profile that instantly grabs attention — from your bio and profile photo to your highlights and captions.
Think of it as your digital scouting report: polished, powerful, and professional.
Master the Algorithm — No Guesswork
Understand exactly how social media platforms decide who gets seen.
You’ll learn the new rules of reach — watch time, saves, and engagement — and how to create content that keeps your videos in front of the right people (coaches, recruiters, and brands).
LIMITED TIME BONUS: The Hook System: How to Stop the Scroll Every Time
You’ll get my exclusive Hook Playbook, with 50+ pre-written scroll-stopping hooks tested to increase watch time, views, and engagement.
Each hook is broken down into:
Text Hook (on-screen caption example)
Visual Hook (what to film first)
Audio Hook (sounds or music that boost retention)
Whether you’re posting highlights, training clips, or motivational videos — you’ll know exactly how to open strong and hold attention.
Create Professional Content Using Just Your Phone
No expensive camera gear or editing team needed.
You’ll learn how to use your iPhone or Android like a pro — from lighting, framing, and exposure settings to editing apps that make your content look brand-ready in minutes.
Learn What Really Drives NIL Deals
Understand the business side of branding — why brands care more about engagement than follower count, how to price your content, and how smaller partnerships can lead to bigger opportunities.
Even with under 10K followers, you can start landing brand deals that build credibility and momentum.
Step-by-Step Growth Systems
I’ll walk you through the 70-20-10 content strategy, the 2-second rule, and the exact storytelling frameworks that turn basic posts into viral moments.
No fluff. Just real, actionable systems that work.
This Playbook Is Perfect For:
✅ Athletes looking to turn their social media into a business through NIL deals, merch, and partnerships.
✅ Parents who want to help their athlete get exposure without paying for expensive marketing services.
✅ Coaches who want their players to build credibility online.
✅ High school and college athletes who want to stand out in recruiting.
Why This Playbook Works
Because it’s built from real results.
As the founder of Sideline Counsel, I’ve helped athletes secure brand partnerships, grow their audiences by tens of thousands, and turn their platforms into opportunities — all by mastering the art of storytelling, strategy, and visibility.
This playbook combines everything I’ve learned from managing athlete brands, studying social media algorithms, and building profitable digital businesses — simplified for athletes and families who want results without confusion.
You Don’t Need to Go Viral. You Need to Be Valuable.
The Athlete’s Social Media Playbook teaches you how to position yourself as that athlete — the one coaches remember, brands trust, and fans rally behind.
Once you apply these strategies, you won’t just look like an athlete online.
You’ll look like a brand.
What You’ll Get
18 detailed chapters with step-by-step guidance
50+ scroll-stopping hooks and examples
Real visual notes and templates for framing, lighting, and storytelling
Bonus “Hook Playbook” for Reels, TikToks, and Shorts
Printable workbook pages to track growth and engagement